Privacy and Security Policy
Effective July 2013
Table of Contents
1. Treatment of Protected Health Information
2. Other Information We Collect
3. Our Use of Your Personal Information
4. Our Disclosure of Your Personal Information
5. Control of Your Password
6. Accessing, Reviewing, and Changing Your Information
7. Other Information Collectors
2. Other Information We Collect.
Our primary purpose in collecting personally identifiable information about you or your practice (such as name, address, phone number, or e-mail address) ("Personal Information") is to allow us to communicate with you as part of our services and facilitate transactions (such as submission of claims via eInsurance or purchases via our eBuy online catalogs) using the Site. We may also use this information to help us to provide services and features that most likely meet your needs, and to customize our service to make your experience easier and more efficient. We only collect Personal Information about you that we consider necessary for achieving these purposes.
If you send us personal correspondence, such as emails or letters, we may collect such information into a file specific to you.
As a matter of policy, we do not sell or rent any of your Personal Information to third parties for their marketing purposes without your explicit consent. However, the following describes some of the ways that your Personal Information may be disclosed in the normal scope of providing our services.
Advertisers. We aggregate (gather up data across all ECP accounts) personally identifiable information and disclose such information in a non-personally identifiable manner to advertisers and other third parties for their marketing and promotional purposes. However, in these situations, we do not disclose to these entities any information that could be used to identify you or your patients personally without your explicit consent.
Eyefinity Community. If you choose to create a hosted web site using the eWeb function on the Site, all information that you choose to post will be available to the public using the "Consumer" portal to the Site. There is no requirement of registration or any other restriction to members of the public visiting the "Consumer" portal to the Site.
Carriers and Eyefinity Partners and Service Providers. There are a number of services offered by third parties that may be complementary to your use of the Site, for example, insurance carriers on eInsurance, vendors on eBuy, and lab operators on eLab ("External Providers"). If you choose to use these services, the Site will serve as a conduit between you and the External Providers for any Personal Information you provide via the Site for the purpose of using such services. The use of such information, as well as any information you provide directly to External Providers, is governed by their privacy policies. To prevent our disclosure of your Personal Information to an External Provider, you can simply not use their services. Because we do not control the privacy practices of these third parties, you should evaluate their practices before deciding to use their services.
Other Corporate Entities. We may sell, transfer, or otherwise disclose some or all of your Personal Information to another business entity in the event of a corporate merger, consolidation, or the sale of substantially all of our assets.
Legal Requests. Eyefinity cooperates with law enforcement inquiries, as well as other third parties, to enforce laws and help protect you and the Eyefinity community from bad actors. At times we may be required by law or legal process to disclose Personal Information about you or your practice. We may also disclose information about you or your practice if we believe that disclosure is in the public interest.
You are responsible for all actions taken with your User ID and password, including fees charged to your account. Therefore we do not recommend that you disclose your Eyefinity User ID or password to any third parties. If you choose to share your User ID and password or your Personal Information with third parties, you are responsible for all actions taken with your account and may be subject to legally binding actions taken on your behalf. Therefore, if your password has been compromised for any reason, you should immediately change your password as detailed in Section 7.
We offer you the ability to automatically review and change the information you submit to us, including your password, by logging into the Site and entering in the new information yourself or, where prompted, by contacting Eyefinity Customer Care. You must promptly update your personal information if it changes or is inaccurate.
Only licensed and authorized practitioners can register to access the "Eye Care Providers" portal on the Site. All such users must have a User ID and password issued by the Eyefinity Customer Care Department. Your information is stored on Eyefinity's servers located in the United States. We use procedural and technical safeguards to protect your personal information against loss or theft as well as unauthorized access and disclosure to protect your privacy, including encryption, "firewalls," and Secure Socket Layer security. However, "perfect security" does not exist on the Internet.